The exquisite beauty that Japan is proud of,
Delivered to the world.
It's not just about selling.
He fell in love with the real thing and delivered it to the world with all his heart.
"Stories" supported by S Global Story 06: Marquetry
Product and seller introduction
Hakone, Kanagawa Prefecture.
In this area surrounded by beautiful mountains, a traditional craft called marquetry has been handed down for generations.
While it is loved by tourists from both within Japan and overseas,
"I want more people around the world to know about this exquisite beauty."
One craftsman had these thoughts.
S Global was touched by their passion and the depth of marquetry.
We decided to support global expansion.
Triggers and challenges
One day, a customer from overseas
He was struck by the intricate beauty of the marquetry and expressed strong emotion.
The craftsman who saw this said,
I began to seriously consider the desire to share this technology and beauty with the world .
but,
• I don't know how to properly convey the appeal of traditional crafts.
• Lack of overseas sales channels and PR know-how
That's why S Global decided to accompany them .
S Globalのサポート
◆ 本物を見て、惚れる──現地訪問からスタート
• S Global代表自ら、箱根の工房を訪問
• 制作工程を間近で見学し、寄木細工の「魂」を深く理解
◆ ドキュメンタリー形式で魅力を可視化
• 制作過程を丁寧に撮影
• プロカメラマンによる高品質な写真・映像制作
• 商品ページに、単なるスペック説明ではなく
「作り手の想いと精巧な技術」を伝えるストーリー設計を実施
◆ マルチチャネル展開
• Etsy、eBayの両方で販売開始
• それぞれのターゲットに合わせた価格設計・SEO最適化を実施
◆ 海外販路拡大戦略
• 既存の日本画・畳などの販売ルートを活用
• 海外ECショップやギャラリーに寄木細工をプレゼンし、取り扱い拡大
• 単なる「販売」ではなく、リアルなネットワークと行動力で市場を切り拓く
[Sales results]
Immediately after listing, the first order was received from an American collector.
After that,
• Exports to America, Europe, Australia, etc.
→ Received steady orders from enthusiasts around the world
• Increased orders on both Etsy and eBay
→ Etsy is particularly strong in handmade items, and has sold over 10,000 items in total.
→ High-quality marquetry is highly regarded around the world and has become a top seller
• We have also started wholesale transactions with overseas art dealers and galleries.
→ Developing into long-term transactions and building stable sales channels
"When I saw it, I was blown away.
It's a beauty that seems as if nature itself has been captured in a place.
We have also received similar feedback from overseas buyers.
💬Customer testimonials
"Until now, I thought of marquetry as a culture that was exclusive to Japan.
But when I met S Global, I learned how to get my message out to the world.
I saw it actually spread to America, Europe, and Australia.
Once again, I realized how amazing this technology is.
We are truly grateful for the way they have supported us with all their heartfelt support, from documentary production to product planning to expanding sales channels ."
(Marquetry craftsman)
Message
Japan has the real thing, something to be proud of on the world stage.
But communicating this to the world in an accurate and compelling way is not an easy task.
S Global is passionate about, understands, and values the real thing.
Together, we aim to deliver this to the world.
It's not just a sales agency.
We work alongside artisans and businesses to create the future together.
Like marquetry.
A delicate, sophisticated story that will reach the world.
I will knit it together with you.
"We want to deliver our products to the world."
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